Unveiling Google’s Latest Innovations at Google Marketing Live 2024
Last week, I had the incredible opportunity to attend Google Marketing Live in New York City. It was an exhilarating experience filled with...
The Future of Digital Marketing: Through Rose-Tinted (and Sharp!) Female Glasses
As digital marketing zips into the future faster than you can say “blockchain,” who’s at the helm? You guessed...
Illuminating the Shadows: How Dark Social Can Empower Women in Digital Marketing
In our quest to help inspiring leaders find their place, we’re diving into a digital marketing concept that can be a game-changer for...
5 Tips to Improve Your Cost Per Acquisition
Imagine this: your business is booming, your profits are soaring, and your brand is flourishing like never before. The secret behind it...
The Struggle of Marketing
From startups to multi-million dollar organizations, marketing is the ultimate challenge. No matter how unique your product or service may...
Top 8 Digital Marketing and Tech Trends For 2023
There is no doubt that we live in a world that is constantly changing. Everything around us is in motion and if it’s not, it is...
Building Trust in the Workplace Through Leadership
How to Build Trust in Your Team In any organization, leadership and culture go hand-in-hand. The culture inside of your company is the make...
What Role Do Women Play in Digital Marketing?
In the “early days” of the industry, women were often responsible for content creation and social media management —- or utilized as...
What is a Digital Marketing Strategy?
Digital Marketing is hands down the most fundamental component to any businesses success. However, not everyone truly understands its...
The Top 3 Reasons to Use Digital Marketing
I won’t make you wait until the end of the blog to give you the good stuff – the reasons for using digital marketing are so simple...