Written by 9:00 am Digital Marketing, Women in Business

What Role Do Women Play in Digital Marketing?

woman holding laptop

In the “early days” of the industry, women were often responsible for content creation and social media management —- or utilized as admins. However, as digital marketing has become more data-driven and sophisticated, women have stepped up in a big way — excelling in leadership roles, strategy and analytics.

Women Are Changing the Face of Digital Marketing

Digital marketing has become the focal point of a company’s advertising strategy, and women are leading the charge. In fact, according to a report from Forbes, women make up almost half of all digital marketers! 

Gone are the days of women taking the backseat as admins or just on the creative front. 

What exactly are women doing in digital marketing? 

  • Chief Marketing Officer
  • Head of Digital Marketing
  • Director of Communications
  • Social Media Manager
  • Community Manager
  • Email Marketing Specialist
  • Content Manager

What Impact Are Women Making in Digital Marketing?

There’s no doubt about it: women are having a monumental impact in the world of digital marketing. In recent years, we’ve seen more and more women taking on leadership roles in the industry — and they’re quickly making their mark. Women are known for their multitasking abilities and their knack for relationship building, and these skills are proving to be invaluable in the digital marketing arena.

In addition, women are changing the way that digital marketing is approached. In the past, digital marketing was often seen as an adjunct to traditional marketing efforts. However, women have played a critical role in shifting this mindset and making digital marketing the cornerstone of many companies’ marketing strategies. 

How women are making an impact in digital marketing?

  • Making digital marketing more data-driven: Women are often very analytical and detail-oriented, which has led to them playing a major role in making digital marketing more data-driven. They have helped to develop sophisticated tracking and other ways of understanding a business’s digital marketing efforts.
  • Increasing focus on ROI: Women have also helped to increase the focus on ROI in digital marketing. In the past, digital marketing was often seen as a brand-building exercise with little emphasis on bottom-line results. However, women have been instrumental in changing this perspective and making digital marketing more accountable.

What Challenges Do Women Face in Digital Marketing?

Despite the many achievements of women in digital marketing, some challenges still need to be addressed. According to a report from McKinsey, only 11 percent of C-suite roles in digital marketing are held by women. Although this is better than the overall average, there is still room for drastic improvements. 

One of the biggest challenges is the lack of diversity in the industry.

In previous blogs, we’ve discussed the gender pay gap issues and the lack of confidence women typically have in speaking up about the roles or compensation. This lack of diversity can make it arduous for women to be heard and promoted within digital marketing organizations. Women also have to face the so-called “glass ceiling”, the tendency for women to be paid less than men for the same job.

Digital marketing is an industry that is notorious for its long hours and high-stress levels. This can be especially challenging for women with the added responsibility of caring for a family.

Despite these difficulties, there is no doubt that women are making a major impact in digital marketing. They are changing the industry’s landscape and paving the way for the young women of the future to take their place at the forefront.

How Can We Overcome These Challenges?

Fortunately, there are some steps that we can take to overcome these challenges. One way to address the lack of diversity is to create mentorship and sponsorship programs that promote women in digital marketing. These programs can help women to develop their skills and network with other professionals in the industry.

Another way to overcome the challenges faced by women in digital marketing is to increase the visibility of successful women in the industry — featuring them in blogs, articles, and social media posts. By doing this, we can help to inspire other women to pursue careers in digital marketing.

This is also crucial for other minorities or struggling demographics, such as black-owned businesses that still work to receive funding or marketing opportunities to keep their businesses competitive. 

Digital marketing is a rapidly growing industry, and women play a vital role in its success. By increasing the visibility of successful women in digital marketing, we can help to inspire other women to pursue careers in this field.

Do you know any inspiring women in digital marketing? Share their stories with us in the comments below!

This is a collaborative post. Thank you for your input! 🙂

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Last modified: August 11, 2022